Spark It Up!!!: Three New Town of Wise Logo's Unveiled(branding logo)

I like this one. The sky and old courthouse look good. I am happy with the “Live & Learn” motto that many are complaining about. Wise is the home of UVA-Wise and the live and learn motto fits well. The new four part plan for Wise

■ Refining the town’s economic development strategy. “Wise will refine its existing market by recruiting new retail and active uses, creating a vibrant downtown with a mixture of uses, dining and specialty shopping.”
■ Cultivate and broaden downtown’s reach. “Wise will cultivate new markets for downtown including UVa-Wise students and faculty, new arts and cultural activities, tourism development and new residents.”
■ Enlighten people through the branding and marketing of downtown Wise. “Wise will position the community and downtown as the academic, cultural and commercial center of the coalfield region.”
■ Collaborate on organizational strategy. “The town and its partners will collaborate to systematically implement the economic restructuring plan.”(link)

For much of my life the town ignored the college. I have always felt this was a mistake. Wise is a college town and should look to other college towns for insight. The UVA campus is a short walk from downtown, but you cant sit in a beer garden and watch traffic. I don't think you can dance at any establishment in town. I know when I was younger beer and dancing were important to students. I do hope the town and its residents take this part of the plan to heart - “Wise will position the community and downtown as the academic, cultural and commercial center of the coalfield region.”