This may just work:
DAMASCUS – Richard Rominger is not the average fly fishing guide.
That fact is evident as soon as you enter his cozy operation on South Shady Avenue.
Instead of taxidermy and other signs of tradition, the vibe inside Trails Crossing includes photos of reggae culture icon Bob Marley, soothing music with a message and videos promoting the next wave of hardcore outdoors adventure.
Then there is the Espresso bar managed by Richard’s wife, Liz.
"I want my shop to be hip and cool,’’ Rominger said. "I witnessed the youth-driven growth of the snowboard industry, and the I think fly fishing is heading that way. I don’t want folks coming in and hearing the sound of crickets.’’(LINK)
I don't know about the reggae stuff, but espresso and fishing are both winners.