What is Zogby Interactive?

I covered this in detail back in March. There are two sides of Zogby. One is called Zogby International. They do phone polling and have a decent record. The other is called Zogby Interactive. This is a poll of registered Zogby users who signed up online to be polled. As I said in March there is a big difference in random phone polling of Virginians and polling of online registered Zogby users. Just the commonsense factor of registering online shows how many people are not polled. That is why Zogby has been accurate only 85% of the time and that was within a 4 point margin. Zogby Interactive is basically an experiment in online polling. Comparing Zogby Interactive to Rasmussen is comparing apples and oranges. I went into more detail here. The last Rasmussen poll showed Allen up by 10 points among randomly phone polled Virginians. The last Zogby Interactive poll showed Allen up by 5 among registered Zogby Interactive users. You can buy stock in the one you believe. Speaking of stock have you checked out the line at Tradesports? Money where your mouth is? Here are the charts.







Technorati : Polls